Immutable Unveils an Audience Creator Program to Reward Participants Across Social Media

The Web3 gaming platform Immutable has introduced a new program that rewards its creators for creating content across social media. This represents another step forward in making the gaming ecosystem more engaging and rewarding.

According to a tweet from the platform’s co-founder, Robbie Ferguson, the Audience Creator Program operates on a “more-gets-more basis.” This means users who create elite content on social media platforms like X, YouTube, TikTok, and Twitch will receive compensation and incentives for their efforts.

The Immutable creator community encompasses storytellers, gamers, and innovators. These users include writers, streamers, players, and community managers. The company says anyone who falls into these categories is welcome to join the reward program.

Immutable revealed that the program could provide a path to official partnerships and exclusive campaigns for creators. They will also enjoy early access to gaming opportunities in the community.

“The best incentive mechanisms are always meritocracies,” Ferguson stated. Interested persons can apply to join the program here.

It is worth mentioning that Immutable has several reward programs. The firm also pays royalties to NFT creators in its ecosystem. These programs span multiple user cohorts, including game developers and content creators, ensuring everyone is rewarded. In the same vein, the company aims to dominate the gaming market and has pursued several partnerships to achieve that.

Last month, the gaming company announced that Polygon is launching its Hub on Immutable Play. The alliance is significant because it gave Immutable its first enterprise deal, marking its evolution from signing games individually to receiving five new titles at once. The partnership also brought Polygon’s AggLayer to the Immutable zero-knowledge Ethereum Virtual Machine (zkEVM), unveiling new quests, leaderboards, and rewards.

Additionally, Immutable has joined forces with the Web2 gaming giant Ubisoft to launch a game that will go live next year. This partnership is expected to drive traction from Ubisoft’s massive user base to Immutable, and by extension, the Web3 gaming ecosystem.

In another interesting turn of events, Immutable is providing its platform for Microsoft to partner with the Korean Web3 gaming publisher MARBLEX. The alliance between the two firms aims to innovate in Web3 gaming with artificial intelligence. These developments indicate that Immutable is set to release new games in the coming months. It is imperative to stay tuned for more updates.