Bitcoin Goes Mainstream as Morgan Stanley Steps In
Morgan Stanley, a Wall Street bank managing nearly $9 trillion in assets, plans to offer clients Bitcoin (BTC) custody, trading, lending, and yield-generation services.
The firm is one of the largest financial institutions in the United States. In addition, the client base spans retail investors, high-net-worth individuals, and institutional players.
Why it matters:
Morgan Stanley’s entry into BTC services would give clients direct access to Bitcoin through a regulated, trusted institution.
Furthermore, adding yield and lending products expands BTC’s utility beyond simple custody, attracting clients seeking returns on digital asset holdings.
Wall Street adoption at this scale signals Bitcoin’s shift from speculation to structural integration in global finance.
The details:
The big picture:
In addition, River data shows Fidelity Investments, Bank of America, and Morgan Stanley each recommend clients allocate 1–5% of portfolios to BTC.
Meanwhile, Morgan Stanley’s move follows a broader trend of major banks expanding crypto service offerings to institutional and retail clients.
